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Sky TV viewers who fast forward Ads face £5 charge
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October 10, 2022
Sky will charge customers £5 if they fast forward through adverts, the broadcaster has announced.
From 1 December 2022, customers of Sky Glass / Stream will face additional charges if they wish to skip past Adverts, unless they opt out.
Customers will also have to watch advert messages when using services such as catch-up including ITVX.
Whilst the Ad Skipping Add On feature works with adverts from within ITVX, STV Player and All4 TV apps, it does not include other apps like Spotify or YouTube.
Ad Skipping feature follows similar moves from other online streaming platforms.
“With Ad Skipping Add On, you’ll be able to fast forward through adverts when using Live Pause, Restart, Playlist or Sky On Demand,” Sky said.
“The Ad Skipping Add On doesn’t mean that you won’t see any adverts. It allows the ability to fast forward through the ads using the relevant remote control buttons and on screen menu for what you’re watching.”
However, if you have recently bought Sky Glass TV you will also be able to avoid paying the extra fees for at least another 18 months.
Sky announced the Ad Skipping change last year, making it one of several platforms to introduce fees that are purely designed to discourage ad skipping. At present ITVX charges £5.99 and All4 charges £3.99 to customers wishing to skip ad breaks.
