So most of you will by now be aware that Al Jazeera is now beIN Sports. Why? I hear you ask. Well the answer is that they wanted to bring it in-line with the broadcasters other worldwide assets.
Nasser Ghanim Al Khelaifi, Chairman of beIN SPORTS said “In a world where sports has the unique power to unite people, beIN SPORTS seeks to propel fans into a new age of sports programming by providing unmatched global sports coverage to its customers.”
He then added “The new network will transform TVs into portals of unlimited immersive sporting action that speak to each fan in their own language, allowing events to live on long after the final whistle blows,”
These statements seem rather comical after the recent Saturday 3pm kick off restrictions have left many customers unhappy, having paid their yearly subscription upfront and can now only look forward to around half of the remaining fixtures. These restrictions were implemented due to the fact that Al Jazeera cards were being sold and shipped out to the UK. Instead of dealing with their ‘footprint’ issue and making it unavailable in the UK, they have instead decided to annoy all their customers.
There have also been complaints regarding the language of the commentary available. Not only was the package advertised as showing ALL the Saturday 3pm kick offs, it was also advertised as an International package however many customers cannot get English commentary on Premiership matches.
How will these unhappy customers respond? Time will tell.